Plug in the tools you already use

Services that need a key

Tools, then Connected services, stores the keys that let your site talk to Zoom, TicketTailor, and MailerSend. Paste the key once and the site uses it.

Zoom and TicketTailor pair with the Events collection: an event entry can hand its attendees a meeting link or a ticket. Those event-specific components belong on event entries and nowhere else.

MailerSend sends transactional mail on the site's behalf.

Event emails, also under Tools, writes to everyone signed up for one of your events, either from a saved template or in your own words.

Analytics

Two analytics options, configured in the site settings rather than under Tools.

PostHog needs the two values its own dashboard gives you: Project API Key and Data Region. It shows what visitors actually do: which pages they reach, where they leave, what they click. There is a full walkthrough, including how to connect PostHog's own Model Context Protocol (MCP) server so an AI assistant can query the numbers for you: set up PostHog analytics.

Google Analytics 4 (GA4) takes a measurement identifier. Use it when someone else already reads your Google Analytics, or when you need it alongside Google Search Console.

Running both is legitimate and doubles the script weight on every page. Pick one unless you have a specific reason.

Things you embed on a page

These are blocks you drop into a page rather than keys you store.

A Google Form is the shortest path to a working contact form: build the form in Google, paste its embed address into the block, and responses land in a spreadsheet you already know how to read.

Before you add another script

Every embed is weight on the page, and page weight is measurable. Add one, then run a web audit and look at what it cost. Two analytics tools, a popup, a map, and a form on the same page is a slow page, and speed is one of the things visitors decide on before they read anything.

The rule that holds up: an embed earns its place by doing a job you can name.

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