Web Audit
Find what is holding your site back
The search engine optimisation (SEO) audit runs on any address, including one that is not yours. It needs no account for the first five a day, and no install ever.
Open the web audit, paste an address, and read the result. That is the whole workflow.
What it checks
Group
What it looks at
SEO
Meta tags, heading structure, content hierarchy, and whether the page can be indexed
Performance
Load speed, asset weight, and Core Web Vitals
Accessibility
Color contrast, alt text, and keyboard support, against the Web Content Accessibility Guidelines (WCAG)
Associated files
robots.txt, sitemap.xml, and Cascading Style Sheets (CSS)
Certificates
Certificate health and expiry
Findings are ranked by impact, so the first item on the list is the one worth fixing first. That ordering is the useful part: a list of forty faults sorted alphabetically helps nobody.
What each limit is
Plan
Audits
Also gets
Guest, no account
5 a day
SEO and page markup checks on any address
Free, registered
10 a day, 300 a month
Checks on robots.txt, sitemap.xml, and CSS
Pro, 5 US dollars a month
1,500 a month
Weekly scheduled checks across 50 pages, comparison between two runs, advanced audits, extended certificate monitoring
Agency, 50 US dollars a month
15,000 a month
Daily scheduled checks across 500 pages, trend dashboards, and the whole audit under your own branding
Registering is free and needs no card. The reason to do it is the associated-files group: robots.txt and sitemap.xml are two of the most common reasons a site is invisible to search engines, and a guest audit does not look at them.
The full feature-by-feature comparison lives on the plans page.
Reading a result without over-reacting
Fix the SEO and accessibility findings first. They are specific, they are actionable, and each one is a real defect.
Treat the performance score as a direction, not a grade. Scores move between runs on the same unchanged page: network conditions vary. A score that moves from 71 to 78 tells you nothing. A score that moves from 40 to 75 after a real change tells you plenty.
Read what a finding actually says. "Missing alt text" names the images. "Low contrast" names the colors. The finding is a repair instruction, not a rating.
Auditing your own InboundSavvy site
Audit the built site, not the editor. The audit fetches a real address the way a visitor does, so it can only see what a build has published.
The natural loop is: fix, build a preview, audit the preview, then publish.
Most findings on an InboundSavvy site fall into two buckets, both of them yours: missing alt text or heading structure faults (site settings and search), and layouts that break on a narrow screen (mobile layout).
Certificates, hosting, the sitemap, and image sizing are handled by the platform and should come back clean. The build resizes and re-encodes images for the place they appear, so oversized images are not a finding you have to act on here. If one of those does fail on a published InboundSavvy site, that is worth reporting rather than fixing.
On a site hosted somewhere else, image weight is very much yours. The audit runs on any address, and most platforms serve whatever was uploaded. That is often the single largest thing slowing a page down.
Scheduled monitoring
Pro and Agency re-run the audit on a schedule and tell you when something changes. That catches the class of problem nobody catches by hand: a certificate approaching expiry, a page that quietly started returning an error, a redirect that grew into a chain.
Next
Control how your site describes itself
What search engines read from your site, and which fields change a result.
Fix a layout that breaks on a phone
Desktop styling cascades to every screen. Here is what breaks and why.
What you pay, and when
Building is free. Publishing starts the bill. Two products, priced apart.
Still stuck?
Send us the site name and what you were trying to do. A person answers, usually within one business day.